The University of Chicago
Department of Psychology
5848 South University Ave
Chicago, IL, 60637
Office Location: Kelly 405
Phone: (773) 834-8834
Mina Kang
Background
Mina Kang is a graduate student in the Master of Arts Program in the Social Sciences (MAPSS). In 2004, she graduated from Penn State University with a B.A. in advertising-public relations and a B.A. in psychology.
After working with global advertising agencies such as Foote Cone & Belding, DDB Worldwide and Mediaedge: CIA, Mina decided to explore the academic side of behavioral research by pursuing her master's degree at the University of Chicago. She is also an active volunteer for Mental Health America of Illinois where she supports the advocacy, education, and prevention of mental illnesses through community programs and fundraising efforts.
With the last year, she worked as a research assistant at the Biopsychological Sciences Department under Dr. Brian Prendergast and 5th year graduate student Jason Yee. The purpose of the study was to examine the extent to which social context modulates typical illness responses in both isolated and group housed animals.
Currently, she is working with graduate student Asia Eaton in the Visser Lab on a study examining the interplay between power roles, attitude change, and persuasion.
Research Interests
My research interests lie within persuasion and attitude change, focusing on ways in which message content, social influence and variances in personality evoke attitude change or resistance to attitude change. This component of my research is pertinent to the study that I am working on in collaboration with Asia Eaton regarding manager/subordinate roles, message relevance, and persuasion.
More specifically, I would like to examine ways to ethically manipulate environmental cues and message construction to promote prosocial responsibility (e.g., fighting mental health stigma) and social responsibility (e.g., anti-bullying in schools). Also, my research interests will eventually translate into real world application toward brand preferences, consumer loyalty, health-related behaviors, and social epidemics via consumer psychology and social marketing.
Beyond the Lab
Coming Soon!
